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Marketing Tips April 8, 2014

5 Truths About Content Marketing

Even so, content marketing can be incredibly effective in building brand authority and recognition. Nine out of ten marketers are involved in content marketing, yet only 32 percent consider themselves effective at it. These five truths about content marketing may surprise you; they’ll certainly help you improve your strategy: 1. A Very Small Portion of […]

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Marketing Tips March 18, 2014

Why Marketing Doesn’t Go Viral

But despite the hype, chances are overwhelmingly good that most of your material, even if it picks up a lot of interest, doesn’t hit the big time. But why? You’re good to your parents, work hard, and floss after meals. The problem you face is that, in raw numbers, Only a very small percentage of […]

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Marketing Tips March 11, 2014

Why Not to Skimp on Your Logo

Brand image is all about perception. People are ready and willing to spend more for a brand that they know and trust. When they buy a specific product or service, they are buying into the brand. Research shows that the way food is presented actually affects the way we taste it, and, believe me, that doesn’t […]

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Marketing Tips March 4, 2014

4 Attributes of Clickable Ads

How entertaining is your brand? On the surface, this may seem like a straightforward question. If you produce movies, energy drinks, or running shoes, entertainment is your business. Most of us don’t work for brands like that. We sell valves, insurance policies, or accounting services–not the kind of sexy stuff that evokes laughter or tears (unless […]

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Marketing Tips February 24, 2014

Benefits of Going Mobile

If you are like most of the over 4 billion mobile owners, you probably pick up your phone when you wake up and don’t put it down until you go to bed. There have even been claims that more people in the world own mobile devices than toothbrushes. Whether that is true or not, many […]

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