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Marketing Tips October 22, 2013

Why Macy’s Thanksgiving Strategy is Effective

While many will accuse Macy’s of somehow desecrating Thanksgiving, I admire the entrepreneurial spirit. All businesses and entrepreneurs should aggressively seek ways to take advantage when others are stuck in old rituals. What lessons can you learn from this bold move? 1. Traditions Don’t Make It To A Financial Statement While most American’s immediately frown […]

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Marketing Tips October 18, 2013

Getting Product Noticed by Celebrities

First you’ll need a list of target celebrities, a database of media contacts, and a one-paragraph summary of your product or company for a press release. To grab attention, make sure your release includes the celebrity name, event information (when there is one), a paragraph about your product (plus cost and where to purchase it), […]

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Marketing Tips October 8, 2013

Social Media Moves That Work

Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius? Before he started to dole out social media advice for entrepreneurs like you at Inc.’s recent GrowCo conference in New Orleans, Dave Kerpen, chairman of Likeable Media and now founder of offshoot Likeable Local, had a few things […]

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Marketing Tips September 24, 2013

3 Reasons to Avoid Social Media

Why is this? The problem is that small businesses are expecting leads and sales, and while social media can definitely be a lead generator, Forbes reports that the expectations that small businesses have of social media is completely out of whack with how they are actually using it. Setting up a social media page, then […]

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Marketing Tips September 10, 2013

5 Lessons from NFL’s Marketing

1. Choose Great Partners One of the best aspects of building a strong brand with a captive audience is that it attracts great partners. However, the NFL has built vetting mechanisms and its own licensing company to vet its potential opportunities. Then end result is not only strong monetization of its audience opportunities, but also partners who […]

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