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Marketing Tips August 19, 2013

What Crowdfunding Means for Franchising

  Crowdfunding has made a big splash in the last few years as sites like Kickstarter and Indiegogo have helped entrepreneurs launch donut shops, produce albums and create smart watches; theoretically, it’s a perfect vehicle for franchising. And the franchise community, still suffering from the never-ending credit crunch, is eager to embrace it, believing it […]

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Marketing Tips July 30, 2013

3 Content Marketing Strategies to Consider

Marketing-savvy entrepreneurs are eagerly embracing the rise of a new phenomenon transforming the business world -“the consummerization of everything.” This new trend is fundamentally changing the way organizations work, play, interact, grow, and engage. From a marketing perspective, connected consumerism poses more than new demands on already bootstrapped marketing budgets. It lays out deep economic […]

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Marketing Tips July 23, 2013

Handling a Social Media Crisis

You wake up at 4 a.m. to the sound of your phone ringing off the hook. Your subconscious knows before your body can fully register: something is seriously wrong with your business. You jump out of bed while calling your management staff and logging onto your computer at the same time. Especially if you own […]

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Marketing Tips July 16, 2013

Why Americans Need Social Media Vacations

Internet users are suffering from social media overload from sites like Facebook and Twitter. Now, the majority of online users are looking for a social media vacation, new research shows. A study by the online organization hub MyLife.com reveals that online users are becoming overwhelmed by the increasing number of social networks and email accounts they manage, […]

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Marketing Tips July 12, 2013

Ten Tips for Fruitful Flyers

If you’ve ever been outside your house, you’ve seen a flyer. They’re old, they’re trusted, and they’re everywhere. First used in the United States to alert colonists of the injustices of the British Stamp Act, flyers are now an integral part of American life and can be seen in grocery stores, Laundromats, and libraries around […]

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