Capturing the Youth Demographic

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Don’t let their age fool you—millennials are a tour de of innovation and social engagement. These days, a teen with an iPhone can be more influential than an email campaign from a Fortune 500 company. When it comes to consumer marketing, the youth demographic is the one to please .  Sadly, businesses either fail to take […]

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5 Ways Your Company Can Go Green

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Once thought of as a fad for hippies in California, green living and sustainability are now a global initiative. People are so passionate about the environment, that 55% of consumers polled in a global survey said they’re willing to pay more for goods and services from companies that have environmentally friendly business practices. Translation: going […]

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The Smart Way to Mediate Office Conflict

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Starting a business is like starting a family—a huge family comprised of people from diverse backgrounds with different hopes, dreams, ambitions, stressors, hang-ups, and quirks. Put all these differences under one roof, and like in any family, office conflict is bound to arise. Unfortunately, few businesses know how to properly handle conflict. They either ignore […]

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3 Things to Avoid When Working for Free to Build Your Brand

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It’s a classic catch-22 scenario: You need experience to get clients, but you can’t get clients because you don’t have experience. This is a frustrating situation to be in as a small business owner trying to build your brand, but it’s not uncommon. One way that new business owners get over this hump, is to do a few […]

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Paying Yourself as an LLC Owner

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LLCs are a popular way to structure your business and protect yourself from personal liability. But many entrepreneurs are confused about how to pay themselves and earn a living, while also running a business. It is important for business owners to understand that there is not just one way to pay yourself. There are actually […]

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