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Customer Service July 5, 2013

Customer Emotions

A very important element to marketing that too many entrepreneurs overlook is finding your emotional benefit. We tend to focus all our energies on our business features — from pricing to product claims to timetables. But it’s not the facts that set you apart. The rational elements of your business do little to differentiate you from your […]

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Marketing Tips July 3, 2013

Guerrilla Marketing

Guerrilla marketing is low cost or no cost methods to promote your business. Guerrilla marketing should be easy to understand, affordable and easy to implement. It’s an easy way to get people to start talking about your company, and it is specifically geared for the small business and entrepreneur. So what are some easy ways […]

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Marketing Tips June 21, 2013

Marketing Lessons Blockbuster Movies

Big brand marketing and summer blockbuster movies have gone hand-in-hand for years now from Ray-Ban sunglasses in Men In Black to Disney characters printed on cereal boxes — but this season feels different. Brand and movie partnership marketing seems more integrated than ever before. Such partnerships have gone way beyond using products as props or including film characters on packaging. This summer, movies […]

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Marketing Tips June 4, 2013

7 Marketing Tips for New Startups

Every day we are inundated by brands fighting for our attention; how can you possibly make your startup top of mind? Marketing your startup in today’s competitive business economy is undoubtedly difficult, but there are steps you can take to make sure your startup gets a fighting chance at success. Before you read the following […]

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Business formation May 10, 2013

Networking Tips For Home-Based Startups

We wrote a post a while ago outlining three tips for establishing good work habits at home. This is an important set of guidelines, as it encourages the separation of your “business” self from your “home” self. However, it doesn’t touch on one of the most important parts of home-based startups: networking. When working from home, […]

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