Guerrilla Marketing

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July 3, 2013

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Guerrilla marketing is low cost or no cost methods to promote your business. Guerrilla marketing should be easy to understand, affordable and easy to implement. It’s an easy way to get people to start talking about your company, and it is specifically geared for the small business and entrepreneur. So what are some easy ways you can test advertising? Radio; you can find cheap placements, it’s easy to change and easy to track. Or try Pay-Per-Click campaigns; it’s easy to increase or decrease, and you only pay for the people that click your offer. How about Social Media? Facebook, Twitter and LinkedIn are all simple and free ways to get your company name out there. If that doesn’t work try business cards, flyers, telephone calls, trade show partners and clients. You will need to test multiple offers and scripts, and track your results, but remember to stay aggressive and positive.

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