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The big game aired recently, and many of the ads were humor based. Even the big guys are cashing in on using humor and trying to take the old stodgy out of big business: Look at Geico with a camel asking employees, “What day is it?” Or Kmart going out on a huge limb with the “Ship […]
1. Get Your Brand Noticed The main goal of any marketing campaign is to get your brand and company noticed. Offline marketing can still do this in really big ways—like, billboard big. Dijital Farm relates the story of a billboard along I-95 in the Philadelphia area which reads “I Hate Steven Singer” with a website […]
Choosing a domain name for your product, service or business can be one of the most challenging steps in establishing your online identity. While it’s important to pick your domain name wisely, it can be difficult to craft a creative name that describes the essence of your business. In this post, you’ll discover 18 excellent tools […]
A good starting point for thinking about mobile is how food companies have thought about mobile over the years. On one hand is Kentucky Fried Chicken, which recently introduced “Go Cups” –chicken fingers, potato wedges or small sandwiches jammed into a vessel that fits neatly in a car’s cupholder. This is a mobile product to […]
When rebranding your company, it’s essential to stick to the basics so you’re not swamped by the entrepreneurial advice raining from the heavens. Getting started rebranding your business is as simple as capitalizing on what you already have. Don’t Start from Scratch Starting completely is labor-intensive–and dangerous. With too-drastic changes, you could end up distancing […]
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