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While some people have no problem advocating for others, when it comes to pushing for their own needs (negotiating for a raise, obtaining the best price on a purchase or standing up for what they want in a partnership), they stumble. These four steps can help any person reframe the art of negotiation to achieve […]
Deliverability is the term used to classify the percentage of emails that actually make it into the intended recipients’ inboxes. According to Return Path’s Email Intelligence Report, 14% of permission-based email in North America and 22% worldwide never reaches an inbox. Although that might not sound like an overly alarming number, for marketers, any contact […]
According to research compiled by MobStac in 2013, 78 percent of consumers rely on social media to guide their purchases, proving that social plays a pivotal role in consumer decisions. But today consumers are bombarded by marketing messages on television and radio, in magazines and newspapers and on smartphones and laptops. Amidst all this marketing […]
The email marketing train is a constant and fast-moving one. It is hard to get off at the high speed and seemingly even harder to slow it down and take in the view. I know many email marketers that find it very hard to change less-than-successful practices or gain momentum on new techniques and strategies. […]
1. Make Your Emails Scannable In today’s world of constant connectivity you don’t have a lot of time to make an impact with your email marketing. People are inundated with hundreds of emails each day and most rarely take the time to read an entire email – especially marketing messages. If your subscribers were tickled […]
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