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Marketing Tips July 1, 2014

6 Ways Emails Advance Campaign Efforts

Check out these outstanding benefits of email marketing tools and you’ll quickly see why this strategy belongs in any business’s arsenal. They Follow Up on Leads Flawlessly Email marketing campaigns are a simple and cost-effective way to follow up on leads. You no longer need to dedicate a chunk of your sales force to calling […]

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Marketing Tips June 17, 2014

7 Ways to Entice Newsletter Sign-Ups

You’ve probably seen it a million times. “Sign up to our newsletter and get our free (ebook/whitepaper) about (the thing you’re researching).” You see it a lot because it works. Giving something away to get someone to sign up to your newsletter heightens the value exchange. It says “you give me something of value that […]

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Marketing Tips June 10, 2014

Creating a Killer Social Media Campaign

Although social media marketing might seem simple and straightforward, there are certain techniques and strategies that can optimize business success if followed. Here are three tips to get you started: 1. Who Is Your Audience? With multiple social media avenues such as Facebook, LinkedIn, Twitter, Instagram, Vine and YouTube, businesses should not look to infiltrate […]

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Marketing Tips June 3, 2014

9 Marketing Strategy Questions

1. What are your content marketing objectives (and have you written them down yet)? Whether or not you want to refer to your list of objectives as a content marketing mission statement is up to you. But the simple truth is that most businesses don’t have a clear idea of the direction in which their content […]

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Marketing Tips May 27, 2014

5 Creative Ways to use Social Media

Not because I’ve got more statistics as to why Facebook is fantastic for conversions or more plugins that you can use to integrate with your social media. But because I’ve brought you something creative to help get you out of that social media funk you’re in. So let’s make a pact right now. After you […]

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