Is Your LLC’s Name Taken? Verify Its Availability with This Guide

Choosing the right name for your limited liability company (LLC) is critical in forming your business identity. However, considering the vast number of businesses already in existence, you’d be hell-bent on finding a unique name for yours. So before you get too attached to one, it’s imperative to ensure its availability and compliance with legal requirements.

Why Does Your LLC Name Matter?

The name of your business is instrumental in shaping its identity and can significantly impact your brand’s success. A well-thought-out and unique name can make it easier for customers to remember and distinguish your business from competitors.

Moreover, your LLC name is a legal requirement. It needs to comply with state regulations and shouldn’t infringe on the rights of existing businesses. Failing to check the availability of your chosen name may result in legal issues, causing delays and additional expenses.

How to Check If an LLC Name Is Taken

Step 1: Understand the Naming Rules and Restrictions

Each state has its own set of guidelines governing business names. Common restrictions include prohibiting misleading names or those suggesting a government affiliation. Knowing these rules beforehand will save you time and ensure compliance.

Step 2: Conduct a Preliminary Search

Check the availability of a matching domain name for your business website. You can use Google and other business directories to see if a business with the desired name already exists. While it may not be exhaustive, it can quickly indicate whether the name is in use.

Step 3: Utilize the Secretary of State’s Website

The Secretary of State’s website is a primary resource for checking LLC name availability. Access the business entity search tool on the website and enter the desired name. Look for variations in spelling and consider the possibility of similar-sounding, confusing names.

Step 4: Check Trademark Databases

A business may not be registered with the state but could hold a federal trademark for its name. The United States Patent and Trademark Office (USPTO) website is a valuable resource for searching trademarks. Make sure the name you want to use is not already trademarked.

Step 5: Consider Domain Name Availability

While not a legal requirement, checking the availability of the corresponding domain name is a practical step. It ensures you can establish a consistent brand presence across online and offline platforms. Use various online tools to check if the desired domain is available.

Step 6: Verify Social Media Handles

Consistency across online platforms enhances brand recognition and makes it easier for customers to find and connect with your business. Check popular social media platforms, such as Facebook and Instagram, to confirm the availability of your desired usernames.

Step 7: Conduct a Nationwide Search

If your business has ambitions beyond the borders of your state, consider a nationwide search. This is particularly important if your business operates in an industry with a national reach. The Secretary of State offices in other states can help you identify potential conflicts.

Step 8. Reserve the Name (Optional)

If you plan to register your LLC soon but haven’t finalized all the paperwork, some states allow you to reserve a business name for a specific period. By doing so, you can prevent others from registering the same name while you attempt to form your LLC. 

Common Pitfalls to Avoid

Assuming Name Availability Based on Business Structure

If a business operates as a sole proprietorship or a partnership, its name is automatically available for use as an LLC. This is not the case. Business structures are distinct from one another, and the availability of a name depends on the specific rules for LLCs in your state.

Ignoring Similar-Sounding Names

When conducting your search, be vigilant for names that sound similar to your desired name. State registration offices may not catch variations in spelling or phonetic similarities, but these can still lead to confusion in the market.

Overlooking Trademark Considerations

If a business is not registered with the state of your choice, it may still have protection under trademark law. Neglecting trademarks can lead to legal disputes and the need for a costly rebranding effort in the long run.

What to Do If Your Desired LLC Name Is Taken

All is not lost if the name you wanted is already used. You have a few options:

Modify the Name 

One of the most straightforward approaches is to modify the name slightly. Adding a distinctive prefix or suffix, altering the spelling, or incorporating your initials can make the name unique without deviating too far from your original vision.

For example, if your desired name is “Tech Innovations LLC” and is unavailable, you might consider alternatives such as “Innovative Tech Solutions LLC” or “Tech Innovations Co.”

Choose an Alternative Name

Having a list of alternative names prepared in advance can be immensely helpful in situations where your primary choice is unavailable. This proactive approach minimizes delays and allows you to quickly pivot to another option without sacrificing the essence of your brand.

Consider variations that convey the same message or reflect the core values of your business. Run initial checks on these alternatives to ensure availability before settling on a new name.

Register a Fictitious Business Name

If you insist on using a name already in use but not registered as an LLC, consider registering a fictitious business name. This is also called a “Doing Business As” (DBA) name. It allows you to use the desired name while complying with legal requirements.

Bear in mind that a DBA does not provide the same extent of legal protection as forming an LLC, so carefully weigh the pros and cons before pursuing this option.

When in Doubt, Seek Experts

If you’re uncertain about your chosen LLC name or want to ensure thorough due diligence, consult a legal professional. An attorney can give valuable insights, conduct more in-depth searches, and advise on potential legal issues related to your chosen name.

DISCLAIMER: The above material has been prepared for informational purposes only, containing opinions of the provider and is not intended to provide, and should not be relied on for, tax, legal, or accounting advice. Please consider consulting tax, legal, and accounting advisors before engaging in any transaction.