• Home»
  • Blog»
  • Using Radio for Small Business

Using Radio for Small Business

Share to:

Don’t get sold on frequency or branding. Radio stations sales people will tell you this because it will get a longer contract and will let you think results may not appear until weeks have passed. But your not Pepsi or McDonald’s and branding and frequency campaigns are sure to do one thing…break you.

November 16, 2006
Author: Cort Christie

Start Your Business with a Nevada LLC

The ONLY 5-Star Rated Business Formation Company Excellent

The fact is you need immediate response and revenue from your campaign. Welcome to the world of Direct Marketing.

When launching a new radio campaign for your business, less is more. Have a great lead-in free offer that relates to your product or service. Either a free book or consultation are some examples and can work. Write 3 different compelling commercials that have an immediate call to action. Purchase 3 similarly formatted radio stations and run only 3 spots on each station. YES. A total of (3) :60 spots ONLY on each station will allow you to get the data you need.

Track your results. At the conclusion of the test, one of the 3 commercials will have produced better results than the other 2. Now its time to fine tune that commercial and spread out 3 new versions amongst 3 more stations. This will give you a low cost, fool proof way to gauge your campaign before you invest BIG money.


Start your Nevada LLC in
24 hours guaranteed

You don’t need to live in Nevada to enjoy the best asset protection
and audit defense a Nevada LLC can provide.

Recommended Reading for Small Business Marketing:

The Guerilla Marketing Handbook” by Jay Conrad Levinson

Share to:

Book Your FREE 1:1 Business Checkup

In only 15-30 minutes, our business formation experts will meet with you and:

  • Evaluate your current business structure and identify areas of improvement
  • Find potential problems before they become major issues
  • Develop a game plan for improving asset protection and minimizing tax liability
  • Reduce your exposure in the event of a business accident

Time slots are limited and fill quickly, so secure your spot now!


Speak With a Business Expert

Please fill out the necessary information:

By submitting this form, you agree to the Terms and Privacy policy, and that my contact information, including email address, may be shared with the sponsor.