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The fact is you need immediate response and revenue from your campaign. Welcome to the world of Direct Marketing.
When launching a new radio campaign for your business, less is more. Have a great lead-in free offer that relates to your product or service. Either a free book or consultation are some examples and can work. Write 3 different compelling commercials that have an immediate call to action. Purchase 3 similarly formatted radio stations and run only 3 spots on each station. YES. A total of (3) :60 spots ONLY on each station will allow you to get the data you need.
Track your results. At the conclusion of the test, one of the 3 commercials will have produced better results than the other 2. Now its time to fine tune that commercial and spread out 3 new versions amongst 3 more stations. This will give you a low cost, fool proof way to gauge your campaign before you invest BIG money.
Recommended Reading for Small Business Marketing:
"The Guerilla Marketing Handbook" by Jay Conrad Levinson
