Business formation August 20, 2015

Keeping Customers Loyal

Winning new customers is never easy. You must spend money on advertising and marketing just to get customers in your door. Once you get a new customer, it’s important to keep them coming back for more and to turn them into a loyal customer. Here are 4 ways to keep customers coming back to your […]

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Customer Service July 5, 2013

Customer Emotions

We tend to focus all our energies on our business features — from pricing to product claims to timetables. But it’s not the facts that set you apart. The rational elements of your business do little to differentiate you from your competition. They also don’t help you form a relationship with your customers. It’s the emotional benefit you […]

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