Category Archives: Startup Tips

Starting a business is one of the most monumental events that can happen in a person’s life. But to be a successful business owner, one must carefully strategize their plans and goals. In this section, learn the different tips and tricks in operating a business.

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Keep Your Business Safe with a Security Incident Response Plan

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Cyber attacks targeted towards businesses are growing at exponential rates. In fact, according to a Cybersecurity Ventures study, in 2021, businesses will fall victim to a ransomware attack every 11 seconds. And since the COVID-19 pandemic began, the FBI has reported a 300 percent increase in cybercrimes. Additionally, cyber threats have increased in sophistication, diversity […]

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Take Advantage of Social Media for Your Small Business

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Social media is a powerful platform for today’s small businesses looking to connect with their audience, customers, clients, and prospects. Simply put, social media is online communication that allows you to interact with your customers and share information in real time. This can help you reach your customers, create online networks, and sell/promote your products […]

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Millennials: A Unique Generation of Consumers and Employees

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Millennials are now the largest and most unique generation in the U.S. labor force. Roughly a third (35 percent) of Americans are millennials, described as individuals ages 23 to 38. And by 2025, millennials will represent 75 percent of the global workforce. As baby boomers retire, the percentage of millennials in the workforce will continue […]

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Tips for Selling and Marketing Unexciting Products and Services

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The modern history of lawns and lawn care began in 1947 with the building of New York’s Levittown—when entrepreneur Abraham Levitt and his sons, William and Alfred, broke ground on a planned community located in Long Island. The Levitts converted rural farmland into a suburban community, named Levittown, and attracted droves of World War II […]

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American Entrepreneurship is Booming: An Unexpected Outcome of the Global Pandemic

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In addition to a dramatic loss of life, the Covid-19 pandemic led to lockdowns, school closures, quarantines, an economic recession, layoffs, and widespread fear and anxiety. Surprisingly, the pandemic also fueled an impressive growth in entrepreneurship. Attributed to individuals turning to self-employment and developing their own businesses, this startup boom continues to grow. In fact, […]

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