Marketing Tax Deductions

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Businesses can only deduct the cost of advertising and promotions when these expenses are ordinary and necessary. This means that advertising and promotional expenses are only deductible when they have a clear relationship to the business and its ability to reach customers, manage its brand image or provide information about its products. This includes outdoor advertising; fees for TV, radio and online marketing; costs associated with using advertising agencies or marketing firms; and the costs of copyrighting ads, logos and marketing slogans. Other promotional expenses that are deductible include printing business cards with company logos, printing fliers, holding special events for customers, sponsoring sports teams and making donations that result in public recognition. The result of tax deductions for marketing and promotional costs is that businesses save money on taxes when they spend more on advertising.

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