Why is Marketing Important for Businesses

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All businesses rely on customers to keep them afloat; with no customers there is not much reason to be in business. Attracting customers will be one of the biggest challenges that you will face as a business which is why you need to have an effective marketing plan. Marketing is a process by which a product or service is introduced and promoted to potential customers. Unless your business is known in the community and you have communication with your customers readily available, you have to use marketing strategies to create product or service awareness. Without marketing, your potential customers may never be aware of your business offerings and your business may not be given the opportunity to progress and succeed.

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