Every company is likely to consider a brand change at one time or another, as it is important that a company is seen as vital and up to date with current changes. A change in brand can increase a company’s reputation and can even bring in new business, as the publicity generated by the change will draw attention to the company and could make more people willing to listen to what it has to offer. Do remember that a rebrand doesn’t have to be a complete overhaul of the whole company image, it depends on the reasons a rebrand is required, it could be as simple as developing a new strap line for the business, or it could be a revamp of the logo, keeping some familiar styling that customers associate with the brand. Or it could be a name change in which case it may be a larger project, involving all marketing material online and offline. The key is to plan, research and consider what your customers will think of a rebrand.
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