Crafting the Perfect Website for your Business

Business websites are more than just an online presence—they’re also a necessary tool for reaching customers, showcasing products or services, and driving growth. A well-designed one can help you stand out, connect with your audience, and create a lasting impression. 

Ways to Create the Perfect Business Website

Here’s how to build a website that not only looks great but also performs well for your business:

Tip #1: Make Your Site Easy to Locate 

You can start by securing a domain name that closely reflects your company name or describes what your business offers. Doing so helps users easily identify and remember your website. Including industry-related keywords in your domain name can also improve search engine rankings, making it easier for customers to find you online. 

Along with your domain, build a strong backlink profile by linking with reputable sites in your industry, as it can further enhance your site’s visibility. Don’t forget to optimize metadata, headers, and descriptions to align with popular search terms your target audience uses. 

Tip #2: Always Include CTAs

Call-to-action (CTA) buttons and prompts are often the final nudge that users need to engage with your business, so positioning them strategically is key. Aim to place clear, concise CTAs above the fold, at the end of informative sections, and near high-traffic areas on your site to capture user attention at the right moments.

Many businesses overlook CTAs, missing out on valuable opportunities to drive conversions and increase engagement. Avoid vague phrasing, and instead, use action-oriented language such as “Get Started,” “Download Now,” or “See Plans.” Each CTA should be highly visible, preferably in contrasting colors that draw attention without clashing with the site’s design.

Tip #3: Add Interesting Images

When users land on your page, they often scan for elements that stand out; images are usually among the first things they notice. To make a strong impression, use high-quality, professional images that reflect your brand identity and resonate with your target audience. Stock photos may work for general purposes, but custom photography can add a unique touch.

Images should not only look good but also tell your brand’s story or support the information provided on the page. Consider adding images that show your products in use, your team in action, or testimonials from happy customers. 

Tip #4: Build a Mobile Site 

Always make sure your site layout is responsive, which means it adjusts to fit various screen sizes without compromising usability. Elements like navigation, text size, and images should adapt seamlessly on mobile to create an intuitive experience for users on the go. Simple actions like using easily tappable buttons and avoiding long scrolls improve user interaction. 

A mobile-friendly website enhances user experience and contributes positively to your search engine ranking. Google and other search engines prioritize mobile-friendly sites in their results, so neglecting this aspect can make it harder for potential customers to find you. 

Tip #5: Keep Navigation Simple 

Navigating your website should be intuitive, allowing users to find what they want quickly. To achieve this, limit your main navigation to 5-6 clearly labeled tabs that lead to the most critical sections of your site. Sub-menus or dropdowns can categorize additional pages, helping visitors explore without feeling overwhelmed by choices.

A good rule of thumb is to ensure users can reach any part of your site within three clicks. Additionally, keep your navigation menu consistent across all pages and include a prominent link back to the homepage. This minimizes user frustration and reduces bounce rates.

Tip #6: Less Content Is More 

It’s no secret that an overcrowded website can overwhelm visitors, causing them to lose focus on the information you want to convey. Instead of packing each page with text, aim for brevity by including only essential details. Break up large chunks of text with bullet points, headings, and whitespace to make the content more digestible. 

Also, limit the number of fonts and colors you use. A clean, cohesive design improves readability and helps users focus on the message without being distracted by visual clutter. For instance, stick to 2-3 font styles and a simple color scheme that aligns with your brand.

Tip #7: Don’t Neglect Speed

A slow website can drive customers away, which is the main reason for even having a website. Users expect websites to load quickly, with many abandoning a page if it takes longer than three seconds to appear. To improve load times, keep your site’s software and plugins up-to-date, compress image sizes, and avoid embedding unoptimized videos.

Choose a reliable hosting provider that can accommodate the traffic and data requirements of your website. Some hosting services offer features like content delivery networks (CDNs), which can further enhance load times by storing copies of your website at various global locations.

Tip #8: Prioritize Customer-Oriented Content 

Your website should offer value to visitors by providing content that addresses their questions and concerns. This involves creating helpful resources, such as blog posts, tutorials, and FAQs, that offer insights relevant to your industry or products. When visitors find useful information on your site, they’re more likely to trust your brand and view it as an authority in your field.

Consider using personalized messaging where possible. Tailoring content to different user segments can make visitors feel understood and valued, boosting engagement.

Tip #9: Know SEO Best Practices 

Driving organic traffic through search engine optimization (SEO) can be more sustainable and cost-effective than relying on paid ads. SEO best practices include conducting keyword research, optimizing on-page elements like titles and headers, and producing high-quality content that answers user intent. Integrate keywords naturally into your copy, and consider using long-tail keywords to attract specific, high-intent visitors.

SEO extends beyond keywords to include user experience factors like site speed, mobile friendliness, and secure HTTPS connections. Build a strong internal linking structure to help users and search engines navigate your site more effectively.

Did You Know?

1. Internet users in the US visit more than 130 web pages per day.
2. First impressions of a website are 94 percent design-related.
3. It takes just 50 milliseconds for users to form an opinion about a website.
4. Almost half of users believe that web design can determine the credibility of a business.
5. Over 35 percent of consumers will stop using a website if the layout is unattractive.
6. About 80 percent of consumers expect websites to load in less than 3 seconds.
7. The average mobile landing page takes seven seconds to load.
8. Website users first look at the top left corner of websites.
9. Website viewers spend 80 percent of their time looking at the left half of web pages.
10. Users spend about six seconds looking at a website’s main image.

Source: https://bloggingwizard.com/website-statistics/

The Bottomline

Creating a business website is an ongoing process of planning, design, optimization, and analysis. With more than 200 million (and counting) active websites, the best possible website can attract many visitors. By understanding your audience, crafting high-quality content, and maintaining an intuitive design, you can create a valuable tool for growth.

In short, launching a website for your business will provide useful information to consumers, help you gain broad brand exposure, and allow you to sell your products and services online. When you’re ready to start your small business, our business specialists at NCH can help you properly form your LLC. That way, you can focus on building your perfect website. 

Don’t hesitate to give us a call at 1-800-508-1729 to get started!

DISCLAIMER: The above material has been prepared for informational purposes only, containing opinions of the provider and is not intended to provide, and should not be relied on for, tax, legal, or accounting advice. Please consider consulting tax, legal, and accounting advisors before engaging in any transaction.