Gaining a Business Advantage

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Getting your small business noticed can be difficult, especially if you have a large amount of competition. Before you start a business, you will need to determine who your competition will be and what they’re doing in their business. If you jump into any business, without first having a clear understanding of what the competition is doing, you could be setting yourself up for failure.

January 18, 2017
Author: NCH

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Even if you’ve been in business for years and just haven’t taken the time to research your competitors, you can easily research your competition by looking at their websites, social media and by reading their online reviews. Whether they’re getting good or average reviews, see if there’s a common theme to what people experience. If the same complaint pops up repeatedly, then you’ve just found a competitive advantage.
After you research your competition, you should be able to ask yourself: “What differentiates my business from everybody else, and why should people choose my business over my competitors”?
While your business may not be a corporate giant with a million dollar marketing budget, there are a few business practices you can implement to make your brand stand out. Focusing on niche markets, providing outstanding customer service and implementing unique marketing campaigns on social media are all great ways to make your company stand out from the competition.

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