Tag Archives: Social Media Marketing


side job

Transform Your Side Job into a Lucrative Business

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Side hustle, side gig, side job…whatever you call it, just about everybody has one these days. It’s a great way to make extra money and for many people, represents what they really want to do. Sadly, most people don’t know how to gain the traction and revenue needed to turn their side hustle into their […]

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Marketing Strategies to Enchant and Intrigue Your Audience

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When it comes to marketing, in all of its various forms, there is nothing more important than the audience. If you don’t know how to cater for the people that you are reaching out to, then you’re never going to achieve success. That is why the aim of any business or company should be to […]

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This Is How Small Businesses Are Using Social Media

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The roughly 1.3 million small and medium businesses (SMBs) in North America generate a gobstopping $5.5 trillion in annual revenue. And according to a new study conducted by LinkedIn, social media is increasingly becoming the vital axis upon which this community turns. LinkedIn partnered with market research firm TNS to survey decision-makers at approximately 1,000 […]

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Email Marketing: A Small Business Guide

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Businesses that aren’t using email marketing are missing out on one of the best ways to reach consumers. Instead of concentrating on direct marketing, as most businesses have traditionally done, many are now focusing their efforts on email advertising campaigns. A study from email marketing provider iContact revealed that small and midsize businesses are now […]

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Why Your Web Copy Is Missing the Mark (and How You Can Fix It)

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Writing for a website is different from other kinds of writing. You have to make it short, sweet, and explanatory—and focus on communicating benefits, benefits, benefits. Oh, and also make sure you nail down relevant keywords and scatter them enough (but not too much) in the text. Writers who are new to writing copy for […]

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