Tag Archives: Marketing


side job

Transform Your Side Job into a Lucrative Business

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Side hustle, side gig, side job…whatever you call it, just about everybody has one these days. It’s a great way to make extra money and for many people, represents what they really want to do. Sadly, most people don’t know how to gain the traction and revenue needed to turn their side hustle into their […]

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Why NOT to Build Your Own Website

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Not having a website is not an option these days. That’s why DIY website builders like Wix, Weebly, Squarespace and others have become extremely popular among entrepreneurs looking for a no-fuss way to create a web presence. And while this option has a number of pros, it comes with some serious cons that you need […]

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Small business running a focus group

4 Reasons to Run a Focus Group

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You hear about them all the time but what exactly is a focus group and when should you use them? Is it something your business should do? At its most basic level, a focus group is a diverse group of people gathered to participate in a guided discussion about a product before it’s launched, or to […]

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Marketing Strategies to Enchant and Intrigue Your Audience

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When it comes to marketing, in all of its various forms, there is nothing more important than the audience. If you don’t know how to cater for the people that you are reaching out to, then you’re never going to achieve success. That is why the aim of any business or company should be to […]

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This Is How Small Businesses Are Using Social Media

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The roughly 1.3 million small and medium businesses (SMBs) in North America generate a gobstopping $5.5 trillion in annual revenue. And according to a new study conducted by LinkedIn, social media is increasingly becoming the vital axis upon which this community turns. LinkedIn partnered with market research firm TNS to survey decision-makers at approximately 1,000 […]

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