Websites are extremely important for today’s business owners. Because businesses can lose customers by not having a website, ensuring a strong online presence is necessary for every single business—even brick-and-mortar stores that do not conduct e-commerce. To learn more about how to craft the perfect website in today’s business world, read on…
Ensure your site is easy to locate: To accomplish this, always ensure that your domain name includes your company name or explains exactly what your business does in some way. Try to follow SEO best practices in order to successfully drive traffic to your website.
Always include CTAs: Calls to action are a very important part of a good website. These CTAs encourage users to take action, which drives conversions, lead generation, and sales. However, many companies do not adhere to this rule, as 70 percent of businesses do not include CTAs in their websites.
Add interesting images: Because images are very effective in grabbing the user’s attention, they are a crucial component of a website’s design. The average user spends about six seconds viewing the main website images, so it is essential to use images that are professional and interesting.
Build a mobile site: The average adult spends about four hours a day on his/her mobile device, while more than one-third of Americans shop online via a mobile device. As a result, mobile responsiveness is vital for a website to be effective. In addition, it is important to ensure that your organization’s mobile website provides users with a positive experience because a negative mobile user experience can negatively impact your website’s search engine rankings. And this makes it challenging for users to find your site via a Google search.
Employing simple navigation is critical: Easy navigation is key for website users. According to Dan Veltri, co-founder and chief product officer of the web hosting service Weebly, building a top-level navigation menu with about five clearly labeled tabs and related pages organized under them is the best way to build a website. Always providing an easy way to return to the homepage is also important.
Adding too much content is not recommended: When websites are packed with way too much content, readers tend to feel overloaded and overwhelmed. This leads to an inability to retain any new information. In addition, creating a good balance of text and graphics can make each page look clean and sleek. Try to reduce the use of fonts and colors because this tends to distract readers. At the same time, try to include short paragraphs (shorter than six to eight lines) with lots of bullet points to make the information easy to read.
Do not overlook the importance of speed: A slow website can drive customers away, which is the main reason for even having a website. In fact, studies show that 47 percent of consumers expect a web page to load in two seconds or less. And 40 percent of people will abandon a website that takes more than three seconds to load. As a result, try to boost the speed of your site by keeping all software up to date, optimizing every video and image for quicker downloads, and always use a website host, which can support your bandwidth requirements.
Customer-oriented content is always key: Because potential customers visit websites to learn more about information that is useful to them, your site needs to provide them with the content they want and need. Always provide relevant information to engage your prospects, offer them valuable content, and consistently aim to build their trust in your organization.
Become knowledgeable about SEO best practices: Many business owners spend a great deal of money on ads to drive prospects to their website. However, the truth is that it is more cost-effective and efficient to bring free organic search traffic to your site via strong and effective SEO best practices.
The bottom line is that websites are very important for business owners who are looking to inform and sell to prospective buyers online. And with more than 200 million active websites today, every business owner must craft the best possible website to attract a large number of visitors.
DID YOU KNOW?
10 Interesting stats about today’s websites
1. Internet users in the U.S. visit more than 130 web pages per day
2. First impressions of a website are 94 percent design-related
3. It takes just 50 milliseconds for users to form an opinion about a website
4. Almost half of users believe that web design is important in determining the credibility of a business
5. More than 35 percent of consumers will stop using a website if the layout is not attractive
6. About 80 percent of consumers expect websites to load in less than 3 seconds
7. The average mobile landing page takes seven seconds to load
8. Website users first look at the top left corner of websites
9. Website viewers spend 80 percent of their time looking at the left half of web pages
10. Users spend about six seconds looking at a website’s main image
Launching a website for your business will provide useful information to consumers, help you gain broad brand exposure, and allow you to sell your products and services online. When you’re ready to start your small business, our business specialists are here to help you properly form your LLC so you can focus on building your perfect website. Call us today at 1-800-508-1729!