Marketing Your Business

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Today there are numerous ways to advertise and market your business to your customer base. But it takes time and money to design and create business logos, pamphlets, brochures, websites, social media campaigns, and print and broadcast ads. Be sure to think about the expenditures for both internal and external communications, including telephones, fax machines, computers, and Internet access, that help you to stay in touch with customers, vendors, suppliers, and employees. In some instances, you may even seek out paid market research on how to best reach your customers. Think broadly about these expenses in gauging your start-up outlays.

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