It seems like everywhere you turn somebody’s asking you to buy their e-book. But don’t dismiss it as gimmicky or “not for your business”. If done correctly, e-books can be great marketing tool to increase name recognition and your bottom line.
Here are four reasons you should publish an e-book.
Increase your exposure
As a business owner, you face tough competition no matter what industry you’re in. That makes getting your name out there difficult (if not impossible) without the right marketing tools. E-books are one such marketing tool. Because they’re delivered as electronic PDFs, buyers gain instant access and can quickly and easily share your content with friends. You can also embed links in your E-books that will take readers to your website, blog, social media account and more, all of which work together to increase your exposure.
Establish your business as an authority
Piggybacking off what was said above, there are a lot of voices fighting to be heard in your industry. Publishing an e-book helps you break through the noise and establish yourself as an authority. This builds trust among your target audience, so they feel confident and safe purchasing your product or service.
Add a new revenue stream
Even though e-books are sold cheap (typically no more than $10), because they’re so cheap, more people are willing to buy them. This could mean more money for your business in long run adding yet another revenue stream. And as mentioned above, you can embed links to anything you want (a promotional, a sale, some limited time offer). This increases the value of e-books especially when you consider how inexpensive they are to create and publish.
Lastly, e-books help generate leads. How? Because you need a person’s email address to deliver the e-book. This email can then be used for email campaigns or other marketing initiatives.
Whether your business is brand new or has been around the block a few times, e-books are a great tool to have in your marketing arsenal. Even better, there’s a ton of software and publishing tools available online to help make creating and publishing your e-book super simple. So, don’t knock it, try it and see the results for yourself.
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