Marketing Tips July 9, 2020

Don’t Build Your Own Website

Not having a website is not an option these days. That’s why DIY website builders like Wix, Weebly, Squarespace and others have become extremely popular among entrepreneurs looking for a no-fuss way to create a web presence. And while this option has a number of pros, it comes with some serious cons that you need […]


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Business formation June 25, 2020

Re-Engaging Clients After COVID

It’s been a long, strange road these past few months and sadly, many small businesses didn’t make it. If you’re reading this blog post though, that means you did survive and are ready to get back to work. But what’s the best way to reach out to your clients and let them know you’re back […]


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Marketing Tips May 28, 2020

Here’s Why You Should Publish an E-book

It seems like everywhere you turn somebody’s asking you to buy their e-book. But don’t dismiss it as gimmicky or “not for your business”. If done correctly, e-books can be great marketing tool to increase name recognition and your bottom line. Here are four reasons you should publish an e-book. Increase your exposure As a […]


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Marketing Tips March 9, 2020

4 Reasons to Run a Focus Group

You hear about them all the time but what exactly is a focus group and when should you use them? Is it something your business should do? At its most basic level, a focus group is a diverse group of people gathered to participate in a guided discussion about a product before it’s launched, or to […]


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Marketing Tips February 17, 2020

Capturing the Youth Demographic

Don’t let their age fool you—millennials are a tour de of innovation and social engagement. These days, a teen with an iPhone can be more influential than an email campaign from a Fortune 500 company. When it comes to consumer marketing, the youth demographic is the one to please .  Sadly, businesses either fail to take […]


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