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Business formation August 20, 2015

Keeping Customers Loyal

Winning new customers is never easy. You must spend money on advertising and marketing just to get customers in your door. Once you get a new customer, it’s important to keep them coming back for more and to turn them into a loyal customer. Creating strong customer loyalty is one of the best things you […]

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Customer Service July 5, 2013

Customer Emotions

A very important element to marketing that too many entrepreneurs overlook is finding your emotional benefit. We tend to focus all our energies on our business features — from pricing to product claims to timetables. But it’s not the facts that set you apart. The rational elements of your business do little to differentiate you from your […]

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