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Capturing the Youth Demographic

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Don’t let their age fool you—millennials are a tour de of innovation and social engagement. These days, a teen with an iPhone can be more influential than an email campaign from a Fortune 500 company. When it comes to consumer marketing, the youth demographic is the one to please

February 17, 2020
Author: Amber Ornelas

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Sadly, businesses either fail to take this demographic seriously or don’t know how to effectively target them. They don’t realize that consumers are getting younger and that this younger demographic often has thousands, if not hundreds of thousands of followers on various social media platforms. A favorable review from them or promotion of your product or service could mean a boost in sales.

In this article, we’ll discuss how you can position your company to capture the youth demographic.

Be Social

You’ve heard it a thousand times, but it can’t be stated enough. If you own a business, you need to have an active social media presence. Stress on the active. It’s not enough to set up an account and only post on it once a month. Today’s youth live on social media—you must live on social media too. If this sounds like a nightmare, hire a social media marketer. A good one will help you figure out which platforms are best for your business, develop a posting schedule to ensure your posts go live during peak hours, and craft engaging content. If that’s not enough to convince you, consider this—in 2019 alone, social media marketing ranked as the one of the top 5 most effective digital strategies at a company’s disposal.

Be Responsible

According to the World Economic Forum’s Global Shapers Survey, climate change topped the list, at 48.8%, as the biggest concern for millennials. It’s not surprising then that companies with sustainable, green practices perform better with the youth demographic then companies who don’t. That’s because young people these days care as much about how you create what you’re selling as they do about what you’re selling. If you’re interested in learning more about how your business can take responsibility for its waste and go green, check out last week’s blog, HERE

Be Trendy

Image is everything. You can have one of the best products on the market, but if you have outdated décor, an outdated logo or an outdated website, you’re literally driving business away and will never reach the youth demographic. Young people flock to what’s “in.” It’s your job to appeal to your desired consumer market. You can’t rest on the efficiency or quality of your product or service alone. No one’s going to care about what you’re selling if you don’t look like you care about your company. Hire a web designer to update your website, an interior designer to bring your décor to the 21st century, or a graphic designer to give your logo a face lift. Let your passion for your business be evident in its appearance. 


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In Conclusion

The youth of today are deciding the consumer trends of tomorrow. Don’t take the them for granted. Position your business to capture this thriving demographic.

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