It’s been a long, strange road these past few months and sadly, many small businesses didn’t make it. If you’re reading this blog post though, that means you did survive and are ready to get back to work.
But what’s the best way to reach out to your clients and let them know you’re back in business? In this post, we’ll explore 4 ways to do this so you can stop surviving and start thriving.
#1 Re-engage your clients with a Survey
The shutdown changed more than just our economy—it changed people too. Your clients before the shutdown and your clients after could be totally different people with new wants and needs. A smart way to re-engage them is to create a survey designed to see how your business can meet their post-COVID needs. They’ll appreciate your concern and desire to serve them better and you’ll gain valuable insight into your clients.
#2 Re-engage your clients with an inspirational email
People are hurting right now, worried and anxious…this is the time to let them know that they’re not alone. Be honest about your company’s journey, the doubt and fear you experience and how excited you are to be re-opening. Keep it short, be positive, be hopeful. Don’t try and sell anything. This email will help you reconnect with your clients on a human level while simultaneously letting them know that you’re open for business.
#3 Re-engage your clients with a promotional email
Let you clients know how much you missed them a with limited time promotional. This can be a discount on any item in the store, a free consultation, a BOGO sale or anything else you can think of. What better way to say WE’RE BACK then with a discount or special offer?
#4 Re-engage your clients with a “We’re Back” announcement
Don’t make the mistake of thinking your clients will reach out to you to see if you’re back open. Hang a huge banner from your store or on your website, send out an email to all your clients letting them know you’re back. This is also a good opportunity to explain any new store policies (i.e. limited customers in the store at a time, face masks mandatory, hand sanitizer available, curb-side pick-up only, etc.).
There you have it! 4 ways to re-engage your clients after COVID-19. Be smart. This is an opportunity to do things differently and not only get your old clients back to make them clients for life. Now, go get’em!
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