An enterprise with a proven, successful business model might consider franchising. This process essentially duplicates the original business to service cities all around the country or even the world. Franchising involves a prospective business owner paying a sizable fee and a percentage of gross sales to introduce the entire business model into other markets. The business should be based on a concept with interest or excitement, such as a trademarked technology or a fresh kind of fast-food.
To be successful, franchises have to capture the interest of the public and potential franchisees. It is easier to market a franchise with built-in appeal compared to ones that appear like some ordinary business. Franchise programs appeal to consumers who expect consistency in the product and service of every franchise location.