Author Archives: Melissa Davis-Shaw

Marketing Strategies to Enchant and Intrigue Your Audience

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When it comes to marketing, in all of its various forms, there is nothing more important than the audience. If you don’t know how to cater for the people that you are reaching out to, then you’re never going to achieve success. That is why the aim of any business or company should be to […]


Renting or Buying a Business Location — 60 Second Business Tip

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Depending upon your business, you may decide to rent or buy a business location to provide your products and services or to store your inventory and equipment. If you’re a startup, buying a building may present too big of a risk. Establishing a physical location involves both one-time outlays, such as security deposits or closing […]


This Is How Small Businesses Are Using Social Media

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The roughly 1.3 million small and medium businesses (SMBs) in North America generate a gobstopping $5.5 trillion in annual revenue. And according to a new study conducted by LinkedIn, social media is increasingly becoming the vital axis upon which this community turns. LinkedIn partnered with market research firm TNS to survey decision-makers at approximately 1,000 […]


10 Pointers Every Young Entrepreneur Needs to Know

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A young entrepreneur might run across a lot of articles offering advice for the new business owner. But how many articles are actually geared toward the young entrepreneur? As a former young entrepreneur myself (now I’m 30), I’ve decided to share my insights from my past experiences — all the types of things that I […]


Business Tax Obligations — Small Business Tax Tip

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When you’re running your own business, tax obligations are often on your mind. If you have not yet started your own business, taxes should be a factor you evaluate. Whether you take care of your own tax matters or have a tax professional handle them, you and your business are the ones liable in the […]


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