Author Archives: Natalie Ghassemi

The Importance of Trademarks

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Millions of companies large and small use trademarks or service marks to protect their name and brand. A trademark is a symbol, word, or words legally registered or established by use as representing a company or product. Trademarks protect businesses from competitors stealing their identity or using a name or symbol so similar that it […]


How to Find Your Break-Even Point

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In order for your business to be profitable, it is important to know what your break-even point is. A break-even point is the point at which the company’s sales exactly cover its expenses. When your company hits its break-even point, the company sells enough of its products or services to cover its expenses without making […]


Public Relations: Making Headlines

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Public relations, also commonly known as PR, is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Public relations is important for any successful business because it builds brand awareness.   Your business may have an excellent service or product, yet if nobody has knowledge of it, generating sales might […]


Setting Effective Business Goals

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Setting goals for your business is imperative if you want your company to grow. Whether you have a large company with many employees or a small company, your business success depends on your ability to set and achieve goals. A smart business owner understands the value of setting effective goals to put a growing business […]


Developing a Competitive Advantage

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Getting your small business noticed can be difficult, especially if you have a large amount of competition. Before you start a business, you will need to determine who your competition will be and what they’re doing in their business. If you jump into any business, without first having a clear understanding of what the competition […]


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